LL Bean Gets An Overhaul

I was reading one of my go-to blogs, Habitually chic and came across this must share tid-bit: LL Bean is debuting a new, posher line LL Bean Signature where it looks like we can expect more modern shapes taken from Bean's classic American Aesthetic. Heather Clawson, of Habitually Chic writes:

Alex Carleton who was a design consultant for the company in Maine years ago left to start his own line,Rogues Gallery, but has rejoined L.L. Bean to oversee their newSignature collection for men and women

I am excited to see the new line, I just hope they keep with not on Leon Leonwood Bean's rustic Americana style but his belief in keeping products affordable.