Jonathan Adler Launching A Line For Seven Jeans

After years of having its loyal customers forgo purchasing the pricey denim line, Seven For All Mankind, at retailers like Bergdorfts and boutiques in favor for T.J. Maxx, Lohemans and Gilt, the brand is revamping its image with the help of the fabulous furniture designer, Jonathan Adler.  This unlikely combo is sure to gain a lot of buzz in both the fashion and interior design world, and quite frankly, I'm sure its great.  I love Jonathan Adler furniture because its not just one thing (except for totally chic). It's classic and all- American, but has flaming foreign influences. Its simple, but stylish. It's modern but vintage.  The transitional line has grown in the past years to include a textile, furniture, decor and gift line, all of which carry the "happy chic" message.  The transition into fashion isn't such a surprise; Adler transitioned into the furniture game by way of pottery when his designs were featured in Bergdorft's and his needlepoint pillows featuring belts, ties and underwear lean towards the atelier side of things.  His designs for the home are fun, frivolous and make me smile, so if he can do the same for clothes, then Mozl Tov my fellow son of David.

When I redid the BF's room, this was on the bed.  Now it's collecting dust above the bookshelf in my room. 

 How can you not love a guy who makes drugs look cute?

It's a funny joke, until its in my bathroom and then its just true.

These needlepoint rugs are great.  We used to sell the complete Adler collection at the company I work for, but they've pulled from all their E-retailers, which is really sad.  You can still get the entire stationary line though, which I love and are totally affordable.  Click here to see what I mean about the entire Jonathan Adler line, you'll kill some valuable work time decorating your next apartment.

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So... what can we expect from this new line for Sevens? WWD reports:

"The limited edition collection is broken down into three themes — Deluxe, Rustic and Pop — with a men’s and women’s look for 

each, giving the line a total of six jeans and six tops. The Deluxe items were designed for a casual beach lifestyle, while the Rustic segment relies on more modern, earthy looks. Pop looks use brighter colors and white contrast for a preppier look. The collection will retail for $90 to $210." 

 Adler expressed excitement about branching out into the apparel world, especially with Seven Jeans, saying "...We all know everyone needs jeans..." These are the only two pictures taken from the collection, due out next month, but we can safety assume the prints with be popping and the denim will be classic.  Jonathan himself is a very chic dresser.  When I met him at a seminar on blogging he was wearing slim dark jeans, driving mocs, a white crisp button down and red v-neck cashmere sweater; in other words, his uniform.  The line will launch May 12 and Adler will host a cocktail party at Seven's Soho store.  After that you can shop any of the denim company's 30 stores. Cannot wait to see it!